IMRE, home and building marketing
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home and building public relations

Expertise comes from experience. Browse our Home and Building marketing portfolio and you’ll see we have plenty of both.

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Ferguson Multimedia
How do you create awareness of a great resource for bathroom, kitchen and lighting fixtures? Great advertising, of course.
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Ferguson
Challenge: Ferguson showrooms are beautiful. They have knowledgeable consultants and excellent service. Problem was, only the trade knew about them.
Action: Ferguson asked IMRE to create a compelling story for consumers about their showrooms in a 30 second commercial. Strategy and concepts were shared with focus groups and then produced for a cable channel media buy.
Result: Increased traffic to the company's website and, more importantly, increased traffic to the showrooms.
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Tropical Forest Foundation Web
If you save a tree in a tropical forest, can you make a sound about it?
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Tropical Forest Foundation
Challenge: Pretty simple: help TFF create a new website that communicates and celebrates the amazing work they do with companies who utilize our natural resources.
Action: A solid strategy. Clear messaging. Compelling graphics. That's what IMRE did for TFF to ensure site users would quickly and easily understand the results of the great work TFF does around the world.
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AIA Print
In building projects, the first plans drawn cover how to protect yourself.
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AIA
Challenge: AIA asked IMRE to let architects, contractors and building managers know that they are protected when they use AIA Contract Documents.
Action: A pointed message with a little humor helped AIA Contract Documents build a powerful case for protection.
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John Deere PR
John Deere customers are passionate. They are loyal. And they love to talk about how much the brand means to them.
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John Deere
Challenge: The premier lawn equipment brand asked us to find a way to leverage their feverently loyal customers online in an authentic, and cost effective way.
Action: IMRE worked with JD to develop John Deere Stories, an invitation to customers to submit and share their “John Deere Story” online through podcasts and interactive transcripts within johndeere.com. Within three months, more than 240 stories were submitted, which resulted in more then 340,000 page views, proving that authentic testimonials are powerful influencers for potential customers.
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Fiberon Multimedia  Print  Web
If you build it, they will come. That’s what Fiberon does, and that’s what IMRE did for Fiberon.
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Fiberon
Challenge: Great product, excellent service, a recent acquisition and empathy for their trade. Fiberon composite decking was well positioned to grab market share and wanted IMRE to carry the message of differentiation.
Action: IMRE worked closely with the client to develop a strategy that would differentiate themselves from the crowded industry. IMRE created and launched a rebranded website and ad campaign, both of which cemented Fiberon as an industry leader in outdoor living. Result: 52% increase in site visitors and a 4x increase in loyalalty program registrants.
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Behr Banner Ad  Print
How do you position a brand that has a solid relationship with its consumers but a little confusing to the trade? Make it real.
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Behr
Challenge: Behr came to IMRE to create relevant, authentic messaging and creative to help define Behr as the industry leader for pro paint and supplies by introducing their Direct to Pro program to the trade.
Action: Behr believes that if you offer a superior product and understand your customer’s business and pain points, you will have a loyal following. IMRE knows this well as industry experts, and the ad creative IMRE produced firmly establishes Behr as an authentic, quality resource.
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Vectorworks Multimedia
What makes change easy? Vectorworks' new architectural software, that's what.
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Vectorworks
Challenge: The new software addresses architects' pain. How do you communicate that in a video to help launch the product to the press, user groups and the international community?
Action: IMRE developed concepts on how to show the ease of use and great features of Vectorworks' new software. The resulting video worked well as both an introduction to the media and on the website.
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The Home Depot PR
How far would someone go to win a $25,000 Home Depot Gift Card?
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The Home Depot
Challenge: The client asked us to come up with some new ways to promote their already-popular Gift Cards during the holiday season.
Action: The Home Depot customers are passionate DIYers, so IMRE thought that they would jump on the chance to share that passion and win a prize. The result was a “YouTube $25,000 Home Wish List Contest” to enlist The Home Depot customers to create creative and fun videos for a $25,000 gift card. The five-week run generated more than 10,000 hours of viewership.
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