Action: Behr believes that if you offer a superior product and understand your customer’s business and pain points, you will have a loyal following. IMRE knows this well as industry experts, and the ad creative IMRE produced firmly establishes Behr as an authentic, quality resource.

Action: IMRE created positioning and messaging that resonated with the key audiences through an integrated print campaign that included a direct mail component and full-page ads in trade publications. The strategy of communicating partnership with architects resonated; the ads had an unusually high retention rate in reader polls.

Action: IMRE worked with JD to develop John Deere Stories, an invitation to customers to submit and share their “John Deere Story” online through podcasts and interactive transcripts within johndeere.com. Within three months, more than 240 stories were submitted, which resulted in more then 340,000 page views, proving that authentic testimonials are powerful influencers for potential customers.

Action: IMRE worked closely with the client to develop a strategy that would differentiate themselves from the crowded industry. IMRE created and launched a rebranded Web site and ad campaign, both of which cemented Fiberon as an industry leader in outdoor living. Result: 52% increase in site visitors and a 4x increase in loyalalty program registrants.

Action: Home Depot customers are passionate DIY‘ers, so IMRE thought that they would jump on the chance to share that passion and win a prize. The result was a “YouTube $25,000 Home Wish List Contest” to enlist Home Depot customers to create creative and fun videos for a $25,000 gift card. The five-week run generated more than 10,000 hours of viewership.

Action: Our green marketing expertise was called into action for this first public communications of their green/sustainability strategy. Our development of the positioning and messaging is represented in the creative, which has become the pillar of their communications across all mediums.