For more than 20 years Shawn has been guiding the marketing strategies for
national home and building companies, including multi-year tenures, prior to IMRE, with Andersen Windows,
Weather Shield Windows and Doors, and Woodcraft Supply. Shawn is a two-time NAHB Remodelers Council Chairman
Award winner and a sought after industry speaker at top events including the International Builders' Show,
National Green Building Conference, and Kitchen/Bath Industry Show & Conference. In addition to leading
IMRE's Home & Building practice, Shawn also oversees the agency's Green Marketing team. Client experience
includes The Home Depot, John Deere, the American Institute of Architects and Target.
Meet the Expert:
Shawn Draper
Partner & Executive Vice President
What was your “finest moment?”
I’ve been lucky enough to hear several people I work with say,
“This has been the best working experience of my career.” I cherish the moment
each time I hear it. I’m inspired and fulfilled by helping people succeed and
building lasting relationships. Of course, a hard fought “win” also feels pretty
darn good.
What attracted you to IMRE?
I truly think it was serendipity. Dave IMRE and I had three mutual
friends who recommended us to each other—separately, all on the same day. Their
recommendations led to a terrific meeting the next week and the beginning of an outstanding
work relationship the week thereafter.
What was a big influence in your career?
My experience as a small business owner shaped how I look at business,
particularly when working with builders, remodelers and distributors. I’ve been in their
shoes and know firsthand what’s needed to be successful day-to-day. My experience as a
marketing manager at one of the leading brands in the home and building industry taught
me the incredible science of strategic thinking, planning and execution.
What got you into this business?
Luck played a big role. I was a fresh-out-of-college newlywed with little
career direction when I came upon a sales and marketing position with a manufacturer. I
entered the field with the wide-eyed enthusiasm of a new grad and discovered I had a knack
and a love for creating original ideas, presenting them in a persuasive way and satisfying
clients.
What do you like most about working at IMRE?
The work. I love the home and building industry. I grew up in it. My
grandfather owned and operated several lumberyards in southern Wisconsin, and he and my
dad built spec homes when I was a kid. I also like the people I work with here. They are
smart, hungry and committed to success.
Do you have a method for coming up with ideas and solutions for clients?
First, diligent fact-finding to discover that one special nugget that makes a
difference, that helps us tell their story. Sometimes, the story comes alive while brainstorming
with a group. Other times, it all comes together in the shower, on the treadmill or in the car.
If you had to live on a desert island, what would you miss most?
My wife and my two children. And Caffeine-Free Diet Coke.
What are your favorite and least favorite TV programs?
The writing in Boston Legal is smart and its delivery inspiring. I was a pre-law
major when I started college, and the intellectual debate of practicing law fascinates me. On the
flipside, each time I see even five minutes of Desperate Housewives I feel a little dumber.
What do you do for fun outside of work?
We love the beach—especially Wrightsville Beach in NC. There is nothing better
than reading a good Patterson or Sanford novel in a beach chair along the shore. We also love
the going to the movies, which we usually do every weekend.