Challenge: Great product, excellent service, a recent acquisition and empathy for their trade. Fiberon composite decking was well positioned to grab market share and wanted IMRE to carry the message of differentiation.
Action: IMRE worked closely with the client to develop a strategy that would differentiate themselves from the crowded industry. IMRE created and launched a rebranded website and ad campaign, both of which cemented Fiberon as an industry leader in outdoor living. Result: 52% increase in site visitors and a 4x increase in loyalalty program registrants.
