The Federal Trade Commission (FTC) has announced new social media regulations effective December 1, 2009. Whether your organization is proactively engaged in social media or just loosely experimenting, putting a social media policy in place for your employees and understanding the FTC guidelines is a must to avoid risk  exposure.  

IMRE has developed a comprehensive social media policy and internal communications approach that is supporting brands like Black & Decker, Travelers and John Deere in their efforts to build corporate policies and guidelines.  

Please join us on Tuesday, December 15 at 11am EST to learn:

• Employee risk statistics/factors
• FTC guideline implications
• Issues with solutions
• IMRE’s approach to specific policy components, including who should own the process, how to build a collaborative effort and content for your policy and training program
  

Your expert hosts:

Crystalyn Stuart, IMRE’s vice president, word of mouth, has unleashed social marketing for some of the nation’s biggest brands, including Target, Travelers, Behr, John Deere and MedImmune.
 
Colleen Pleasant Kline, attorney with leading law firm Miles & Stockbridge, is well versed in word of mouth marketing and FTC compliance and will be on hand to answer any legal questions.
 
Register Today!
To register for this free event, simply send your name, company name, email address and phone number to AnnieS@IMRE.com.  We  will send confirmation and log-in instructions to you.  This webinar is designed for marketers, but HR, interactive and/or internal communications team members are also invited to attend.