IMRE president and CEO David Imre will moderate a panel discussion at PRSA Maryland's 2009 Chesapeake Conference on Tuesday, October 6.

How Brands (BIG and Small) are Forming Relationships

How are companies such as food giant McCormick & Company, retailer Target and non profit Habitat for Humanity of Maryland making their brands relevant to consumers/stakeholders in 2009 and beyond? How are they forming meaningful relationships with their customers and publics? How are their methods changing? We’ll share tips, tactics and trends.

Panelists:

- Laurie Harrsen, Director, Consumer Communications, McCormick & Co., Inc.
- Anne R. Rouse, Director of Resource Development and Marketing, Habitat for Humanity of the Chesapeake
- Tom Poe, WOM Strategy Manager, IMRE

For more information about the conference or to register, click here.