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Expertise comes from experience. Browse our healthcare marketing portfolio and you’ll see we have plenty of both.

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MedImmune PR
This multi-national biotechnology company wanted to be the leaders in internal communications, and asked IMRE to help.
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MedImmune
Challenge: Create a unique internal communication program to encourage MedImmune employees around the world to rally around the company’s shared vision.
Action: IMRE developed an innovative social marketing Ambassador program, a new communications channel where internal “ambassadors” spread the shared vision to employees around the globe. IMRE created the plan and the application, which had never been done before in internal communications.
Results: The result was an industry-leading initiative that netted 90% employee engagement in three countries and solid understanding of company vision.
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Pfizer PR
Doggies get car sick, too, and Pfizer asked IMRE to help ease families’ travel pains.
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Pfizer
Challenge: Pfizer sought to reach owners of dogs that suffer from motion sickness to introduce them to Cerenia, the first non-sedating medicine preventing motion sickness in dogs.
Action: IMRE created an online community of dog owners interested in traveling with their furry friends. The DogOnBoard Twitter feed was the result and represented the first-ever product-specific Twitter feed for Pfizer and one of the first in all of pharma.
Results: 367 followers, reaching nearly 600,000 users in just 44 days, and massive traffic to the product’s website.
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ASHP PR
Drug safety information from the premier association of hospital and health-system pharmacists was a big story for IMRE to tell.
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ASHP
Challenge: To use the American Society of Health-System Pharmacists launch of a national medication alert system to raise the profile of the organization amongst members and consumers and to communicate ASHP’s medication safety key messages.
Action: Used the celebrity status of Actor Dennis Quaid to help announce the National Alert Network at ASHP’s annual meeting - highlighted the very-public episode Quaid experienced when his twins were giving a deadly does of Heparin. IMRE conducted aggressive media relations outreach around the announcement with new releases, a press briefing advisory and post-announcement photos and video.
Results: The announcement resulted in coverage by the Associated Press - leading to more than 30 hits; 8 of the top daily news sites - entertainment news stations including Entertainment Tonight - totaling in more than 100 broadcast, print and online hits around the country.
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NDRN PR
Our advocacy efforts resulted in historic action for an organization that protects individuals with disabilities.
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NDRN
Challenge: NDRN asked IMRE to blow the whistle on the shocking and harmful use of seclusion and restraint practices in schools across the country, which NDRN uncovered and catalogued in a report.
Action: IMRE initiated a news conference on Capitol Hill, resulting in a GAO investigation and then action by the White House.
Results: All of this and intense media coverage brought true change on an important issue and will likely lead to a law banning seclusion and restraint in schools.
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MSDA PR
Our client wanted help to get more dental care to more people, and IMRE helped spread the word and create awareness...and results.
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MSDA
Challenge: After 12-year old Deamonte Driver passed away as a result of an untreated toothache that led to a deadly brain infection, IMRE moved swiftly to spread the word about affordable oral healthcare options for underserved children.
Action: IMRE launched a dynamic, multi-channel issue awareness campaign that included media outreach, coalition building, community relations and legislative support.
Results: Our efforts led to more than 9 million media impressions in Maryland alone, development of a first-ever oral health coalition, public service announcements and, most importantly, hundreds of underprivileged children receiving dental care for the first time in their lives.
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Erickson PR
An innovative Search Engine Optimization plan created awareness and results for this newly branded national retirement community developer.
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Erickson
Challenge: Help reinforce Erickson’s leadership position in retirement communities while they refocus and rebrand.
Action: Searching for a top retirement community starts on the Web, and that’s where IMRE put its focus. A smart regional Search Engine Optimization program had local landing pages hitting the top tier of Internet searches.
Results: A whopping 314 conversions compared to 40 previously (an 800% increase in one month).
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