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Expertise comes from experience. Browse our healthcare marketing portfolio and you’ll see we have plenty of both.

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MedImmune PR
This multi-national biotechnology company wanted to be the leaders in internal communications, and asked IMRE to help.
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MedImmune
Challenge: Create a unique internal communication program to encourage MedImmune employees around the world to rally around the company’s shared vision.
Action: IMRE developed an innovative WOM (Word of Mouth) ambassador program, a new communications channel where internal “ambassadors” spread the shared vision to employees around the globe. IMRE created the plan and the application, which had never been done before in internal communications.
Results: The result was an industry-leading initiative that had credibility, clear messaging and a smooth implementation.
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Nutricia PR
IMRE made it easy for the parents of children with Autism Spectrum Disorders to find the help they desperately need through a focused Web marketing campaign.
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Nutricia
Challenge: Nutrition is a large part of treating Autism Spectrum Disorders, and Nutricia wanted to drive traffic to the Neocate and Nutrition & Autism Web sites to increase online product sales.
Action: A blend of Search Engine Optimization and Search Engine Marketing tactics created big results.
Results: Conversion rates shot up by 46%.
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NDRN PR
Our advocacy efforts resulted in historic action for an organization that protects individuals with disabilities.
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NDRN
Challenge: NDRN asked IMRE to blow the whistle on the shocking and harmful use of seclusion and restraint practices in schools across the country, which NDRN uncovered and catalogued in a report.
Action: IMRE initiated a news conference on Capitol Hill, resulting in a GAO investigation and then action by the White House.
Results: All of this and intense media coverage brought true change on an important issue and will likely lead to a law banning seclusion and restraint in schools.
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Erickson PR
An innovative Search Engine Optimization plan created awareness and results for this newly branded national retirement community developer.
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Erickson
Challenge: Help reinforce Erickson’s leadership position in retirement communities while they refocus and rebrand.
Action: Searching for a top retirement community starts on the Web, and that’s where IMRE put its focus. A smart regional Search Engine Optimization program had local landing pages hitting the top tier of Internet searches.
Results: A whopping 314 conversions compared to 40 previously (an 800% increase in one month).
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ASHP PR
Drug safety information from the premier association of hospital and health-system pharmacists was a big story for IMRE to tell.
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ASHP
Challenge: Educating the public and medical professionals about the dangers of medication mistakes and prescription drug abuse and positioning ASHP as a national thought-leader on the topics.
Action: IMRE put ASHP’s experts front and center upon first hearing about the tragedies of Health Ledger, Dennis Quaid’s newborn twins and Michael Jackson to garner major media attention and explain ASHP’s policies and solutions for preventing future incidents. IMRE also created an Electronic News Release (a proprietary digital tool from IMRE) that supported the intense media efforts and drove consumers to ASHP’s SafeMedication.com educational website.
Results: Secured placements in top-tier media including USA Today, U.S. News & World Report, Forbes, The Atlanta-Journal Constitution, Philadelphia Inquirer, Miami Herald, Houston Chronicle, MSNBC and Associated Press national wire stories. We garnered more than 150 million media impressions in less than 18 months as a result of rapid response media outreach, and ASHP has become an ongoing national media resource.
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MSDA PR
Our client wanted help to get more dental care to more people, and IMRE helped spread the word and create awareness...and results.
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MSDA
Challenge: After 12-year old Deamonte Driver passed away as a result of an untreated toothache that led to a deadly brain infection, IMRE moved swiftly to spread the word about affordable oral healthcare options for underserved children.
Action: IMRE launched a dynamic, multi-channel issue awareness campaign that included media outreach, coalition building, community relations and legislative support.
Results: Our efforts led to more than 9 million media impressions in Maryland alone, development of a first-ever oral health coalition, public service announcements and, most importantly, hundreds of underprivileged children receiving dental care for the first time in their lives.
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