Mark oversees IMRE's day-to-day operations while continuing to leverage his 18 years' marketing
expertise for many of the agency's clients. His strategic guidance has helped shape multiple client campaigns, including
the largest power tool launch in history, which resulted in a six percent market share overnight. Under Mark's leadership,
several client campaigns have been awarded with Silver Anvils from the Public Relations Society of America, including a
campaign that persuaded the California Air Resources Board (CARB) to adopt more stringent hand held engine emissions
standards. Mark is a former president of the Maryland Chapter of the PRSA, a frequent national speaker on agency finance
and operations and an adjunct professor at Towson University. Follow Mark on Twitter at
twitter.com/markeber.
Meet the Expert:
Mark Eber
Partner & President
What attracted you to IMRE?
David Imre’s passion is highly contagious. When I joined Dave back in
1997, I saw a great opportunity to learn from him and create something really special—an
agency that delivers tangible results and genuinely cares about its clients, its people and
its partners. And that’s just what we did.
What was your “finest moment?”
On the personal side, nothing compares with marrying my wife Jody and the
births of my four daughters. On the golf side, shooting one under par at Hayfields Country
Club in 2006—my best round ever.
Professionally, I’d say leading a team that won a Silver Anvil from PRSA in 1998. Our campaign successfully lobbied the California Air Resources Board (CARB) to raise the level of emission standards on small handheld gas engines, which gave our client a distinct competitive advantage with their existing engine technology.
I take a lot of pride now in helping with the growth of our agency and our employees.
Professionally, I’d say leading a team that won a Silver Anvil from PRSA in 1998. Our campaign successfully lobbied the California Air Resources Board (CARB) to raise the level of emission standards on small handheld gas engines, which gave our client a distinct competitive advantage with their existing engine technology.
I take a lot of pride now in helping with the growth of our agency and our employees.
The secret to a great brand is...
It’s people. You have to have a vision and real values for your brand—but
you have to live those values through your actions every day. When you communicate honestly and
frequently with people, they will become amazing brand ambassadors and evangelists. They’ll promote
your brand and stand for everything it represents.
What gets you up and into work in the morning?
A ceaseless desire to win. To me, winning means achieving great results for clients.
It means being smart and being a leader. It’s watching our people succeed. There’s nothing more
gratifying than watching someone else win—whether it’s your children or your colleagues—and knowing
you had a hand in their training.
What are your favorite websites?
DrudgeReport.com, CNNMoney, ESPN.com, Foxnews.com/politics PGA.com, AppleInsider.com and WSJ.com.
What do you like most about working at IMRE?
Our people deliver smart, creative ideas on a daily basis. What more
could you possibly ask for?
What talent do you wish you had?
I really wish I could sing and play a musical instrument. My mother was a
trained opera singer and taught music for 30 years. Her love of music is in my DNA—but her
talent genes are nowhere to be found.
If you had to live on a desert island, what would you miss most?
My family, golf, my HD cable with DVR and Diet Coke—in that order.
What was college like for you?
It was an absolute blast. I was a right-handed pitcher and played Division
I baseball for Towson University. I lived with four of my teammates for three years. My photographic
memory served me well. I paid attention and went to class, so I didn’t need all-night cram
sessions to get good grades.