Action: Aggressive, widespread media relations have kept Travelers in the industry, risk manager and agent, spotlight. Increased policy sales have resulted for such sub brands as Global Technology, Wedding and Hybrid insurance.

Action: Positioning, messaging, strategy. That’s what it took to get NAVA a new name (Insured Retirement Institute), a new logo - and, of course, a new website.

Action: IMRE worked with MetLife to create an independent survey that gauged the difficulties parents face when caring for children with special needs. From those findings, IMRE created a strategic communications plan that included extensive media relations, speaking opportunities and an online special needs financial calculator. Increased MetDesk specialists selling product to 80% and garnered over 105 media placements.

Action: Sam Fleet, President of AmWins, is nationally regarded as an expert in the field, and with IMRE’s help, has garnered numerous speaking engagements. Add to that hundreds of targeted media placements. Result: revenue for the company has tripled in the last four years.

Action: First, IMRE created an online game that replicates the tournament’s last four holes, and incorporated score keeping and social media applications. Second, aggressive media relations and buzz around the game and the tournament. Third, developed and leveraged celebrity partnerships.

Action: An ad campaign (and new tagline) that spoke directly, and authentically, to the audience was IMRE’s solution. A testimonial style approach and strong call to action increased retention of ABC’s insurance products by 90%.